The “summer blockbuster” seems less applicable to the movies and more to electronics lately. With the announcement (and pre-order craze) of the iPhone 4 and more information/demos/hype for the PS3 Move and Xbox Kinect coming out of E3 – you’d think that there would be some more creativity a-buzz with taglines.
Nope.
- iPhone 4 – It changes everything. Again.
- PS3 Move – It changes everything.
- XBox is a little bit more creative – deciding to allude to the fact that it “changes everything” – “You are the controller.” …which I think basically says that it changes everything.
Perhaps it’s just naturally the way electronics are supposed to be innovative – the next best thing, the coolest new feature – but apparently the catchphrase is that everything not only includes all that, but is bordering on revolutionary, or maybe, evolutionary is a better word.
Maybe it’s true. Maybe it’s not. But bonus points to the Xbox 360 Kinect for thinking outside of the box…so to speak!
-cct