Branding: Metro Gold Line = La Linea de Oro?
Written on April 23, 2009 at 6:28 pm, by cct
Metro Gold Line? La Linea De Oro?
I’m all for transit-friendly literature bringing the masses together by crossing over language barriers, but naming the Metro Gold Line’s Eastside Extension as “La Linea de Oro” (literal Spanish translation of “Gold Line”) in Metro’s Spanish language literature isn’t really the answer. (See LA Times Blog: MTA Approves Spanish Translation of Gold Line)
I do like Gloria Molina and I understand her reasoning that a majority of users in the Eastside Extension are Spanish speakers, but here’s the thing about naming conventions: you want to brand with familiarity.