Does it make me a hipster to make a Venn Diagram?
…even if supposedly making that declaration might make me one (MFA Confidential – Jessie Morrison noted in her “Am I A Hipster?” post that denial is a sign that you are).
Tag Archive for marketing
Marketing Moment: Free Water
Earlier today I was given a free water bottle by ALIVE Fellowship (433 S. Normandie Ave. Los Angeles, CA 90020). I’m not affiliated with the fellowship, but thought it was an interesting marketing idea. Labeled as a random act of kindness, it really is a method of marketing, but unlike free samples that want you to buy a product it really felt nicer. I’m sure they would want people to join their fellowship, but it’s the kind of marketing where it doesn’t matter if you do. The overall purpose is a positive expression, reflecting a “brand” and its mission to be foremost kind.
Branding: Metro Gold Line = La Linea de Oro?
Metro Gold Line? La Linea De Oro?
I’m all for transit-friendly literature bringing the masses together by crossing over language barriers, but naming the Metro Gold Line’s Eastside Extension as “La Linea de Oro” (literal Spanish translation of “Gold Line”) in Metro’s Spanish language literature isn’t really the answer. (See LA Times Blog: MTA Approves Spanish Translation of Gold Line)
I do like Gloria Molina and I understand her reasoning that a majority of users in the Eastside Extension are Spanish speakers, but here’s the thing about naming conventions: you want to brand with familiarity.
