Grinbath, a developer of affordable usability and assistive technologies, just released a great overview video of their eye tracking product EyeGuide™.** The product that released today is a complete suite including hardware, capture software, and analyze software. Best of all, it’s under $1500.
Eye tracking technologies can be extremely expensive, making it inaccessible to those looking to broaden their understanding of user behavior and actions. EyeGuide™’s under $1500 price tag (with additional discounts for multi-unit, education, government, and non-profit) creates a more feasible and affordable reality for everyone. A few other bonuses:

