Archive for the ‘ Web & Technology ’ Category

Twitter: Promoted Trending Topic with Toy Story 3

I don’t think Toy Story 3 needed help to be a top trending topic on Twitter, but apparently it pays to insure that it is:

Promoted Twitter Trend Topic - Toy Story 3

Promoted Twitter Trend Topic - Toy Story 3

I had assumed an advertising model was going to run through eventually, but I hadn’t thought about promoted trending topics.  Makes sense.  I wonder if it costs more to also include #toystory3 hashtag as a bonus?

-cct

Bookmark and Share

“Everything” Taglines: iPhone 4, PS3 Move, and Xbox Kinect (Sort of)

Everything x 3 - Similarity of captions between iphone, ps3, and kinect (sort of)

Everything x 3

The “summer blockbuster” seems less applicable to the movies and more to electronics lately.  With the announcement (and pre-order craze) of the iPhone 4 and more information/demos/hype for the PS3 Move and Xbox Kinect coming out of E3 – you’d think that there would be some more creativity a-buzz with taglines.

Nope.

  1. iPhone 4It changes everything. Again.
  2. PS3 Move - It changes everything.
  3. XBox is a little bit more creative – deciding to allude to the fact that it “changes everything” – “You are the controller.” …which I think basically says that it changes everything.

Perhaps it’s just naturally the way electronics are supposed to be innovative – the next best thing, the coolest new feature – but apparently the catchphrase is that everything not only includes all that, but is bordering on revolutionary, or maybe, evolutionary is a better word.

Maybe it’s true.  Maybe it’s not.  But bonus points to the Xbox 360 Kinect for thinking outside of the box…so to speak!

-cct

Bookmark and Share

OK Go: This Too Shall Pass (Embedded Video)

After reading the letter on Gizmodo from Damian of OK Go, I have decided to do a post where I embed this video.  Major labels and corporations have this tenuous relationship with social media – clamoring for its attention while simultaneously doing crap-like things that dissuade the consumer from telling others what they like.  Read the letter and learn about how you can’t embed YouTube videos.  I’m a big fan of OK Go – one of the best concerts I’ve ever had in my life featured them.  It was at a rinky-dink dive bar in Hollywood where they ran down to the floor and did a live recording.  So here’s their latest song – This Too Shall Pass.

OK Go – This Too Shall Pass from OK Go on Vimeo.

-cct

Bookmark and Share

Finding Doors

My internet light was not included for awhile (okay...this picture is from 1995, but you get the dramatic idea!).

My internet light was not included for awhile (okay...this picture is from 1995, but you get the dramatic idea!).

For over an hour I tackled my lack of internet, this after basking in everything being so easily set up just a couple of days before.  Problem was I knew what was wrong, I just didn’t know exactly how to “find the doors” to fix them.

For the foundation of things, I was using my modem/router from my previous residence – that was obviously set up with the previous residence’s settings.  This is fine when it involves things like the router and wireless connectivity of the computers – in fact that was perfect.  But there’s this thing called modem settings and having the right username/password.

In my backhanded way I was able to figure out how to make a username/password (AT&T did not prep me for this at all!).  But then after this was figured out, I had no idea where I was supposed to go add this information on the modem/router.  What happened to ease of graphic user interfaces?  That lovely bit of “fill this in” “click next” “click finish”.

And yes, I tried calling tech support – haunted by the red light of internet death on my modem – but after some failed attempts and re-routing, it just didn’t feel like it was meant to be.  Aside from that – as my latest tweet professes – “you know what’s wrong & what you need to do, you just don’t know how to get there.”

But after some experimentation with the router settings, I was able to find the elusive username/password location and voila!  Green light!

Green means go?  Well – I am blogging this on my internet (non-stolen variety anyway!).

-cct

Bookmark and Share

iPhone 3GS: Revealing Changed Expectations

iphone 3gs from Flickr - <a href=

iphone 3gs from Flickr - ntr23

When Apple announced the iPhone 3GS earlier this month, along with the ooh’s and ahh’s were some hefty fees for AT&T’s bevy of current iPhone 3G users if they wanted to upgrade.  While LA Times Tech Blog recently reported that ‘AT&T Relents on iPhone 3GS upgrade pricing‘, the situation itself reveals that the iPhone has changed expectations and is waiting for things to catch up.

Trolling through some online articles, I caught many comments left by those who felt that the “irate” iPhone user was being grouchy over nothing.  Legitimately, the iPhone user signed a contract and AT&T was providing the circumstances to get out of that contract and into a new one, i.e. a costly fee.  While the above is true, it’s a perspective bounded by the understandings of a traditional cellular phone plan.  The problem fundamentally becomes that the iPhone isn’t a traditional cellular phone.  Ironically, the iPhone is only marginally seen as just a phone.

Don’t get me wrong, the phone aspect is definitely more useful than my Tap Tap Revenge 2 Application, but the reality is that the opportunity to have a decent phone and make phone calls isn’t why a customer purchases an iPhone in the first place.  It’s that desire to have a mobile online device at one’s fingertips.  With the recent roll-out of the iPhone 3.0 software, I’m reminded that no one talks excitedly about how many minutes are in their plan or how much their data component is a month.  We’re happy that we can copy-and-paste (while having better calendar synching, more applications, and landscape typing)!

In all honestly, I’m not riding from the wave of a desirous early adopter.  I have an original Edge-network phone and am swayed not to get a 3GS because of the additional monthly cost (not swayed for now anyway…).  As an electronics-minded consumer, I understand the extra cost is to change to a different internet network with better options.  In the case of 3G to 3GS, from the iPhone user’s general perspective, the desire to purchase a 3GS is simply a matter of getting a better device – like paying for a new computer.  No one demands that the person who buys a new computer has to upgrade their internet connection type too.

In a world of twitter and facebook, where people can geocode their location to upload photos on the go and in the moment, there’s still a technical divide – of old ways of thinking that don’t fall in line with changing/shifting expectations.  And there always will be this divide, but at Round 3 for the iPhone, it’s a little sad to see – even if they answered to the bedlam…eventually.

-cct

Bookmark and Share