Category Archives: Public Transit
The Appeal of #FlightVSBike / #FlightVSMetro
Written on July 16, 2011 at 12:52 pm, by cct
As I sit here engrossed in the twitter feed of #FlightVSBike, following the LAStreetsBlog tracker, and completely ignoring most of what I planned to do this morning, I write this trying to understand for myself what the appeal of this adventure is centered in and on. I think it is partly because there’s something about it that is inherently new – that we’ve come to a time in our technological advancements that we have such a variety of transportation options across different terrains. So then, comparing them is something we can do. This is especially true in an odd moment, the transportation shift of “Carmageddon”, that creates the frame for a jet to only travel such a short distance (and JetBlue’s marketing prowess).
ExperienceLA Blog Posts: USC 3-D Football, Running in LA, and Running Around LA
Written on September 14, 2009 at 11:56 am, by cct
Butterfly by San Gabriel Valley Mission
Just a couple of highlights from my real blogging/editing gig:
-Football in 3-D: USC v. OSU
(Side Note: Michele Miller’s Wonder Branding features my rant to her about ESPN’s surveying of womening at the event)
-Hit the LA Ground Running: City Sights and Sites
-Quentin Tarantion at Midnight Screening of “Inglourious Basterds”
-Summer Fun on the Cheap: A Case Study
-Dodgers: Fireworks and All you can Eat Seats
Curbed LA: LA’s First Subway Turnstiles To Debut in June
Written on April 24, 2009 at 3:04 pm, by cct
Curbed LA: LA’s First Subway Turnstiles To Debut in June.
Hey – I’m all for this. It makes me a more responsible rider and keeps people in check on buying the tickets. Can we also get ride of this whole one-way line travel idea too? First off, no one really follows it (I do, I have a monthly pass) or really understands it. If you don’t have to go through another set of gates, I say that is a sign you’re ok!
Branding: Metro Gold Line = La Linea de Oro?
Written on April 23, 2009 at 6:28 pm, by cct
Metro Gold Line? La Linea De Oro?
I’m all for transit-friendly literature bringing the masses together by crossing over language barriers, but naming the Metro Gold Line’s Eastside Extension as “La Linea de Oro” (literal Spanish translation of “Gold Line”) in Metro’s Spanish language literature isn’t really the answer. (See LA Times Blog: MTA Approves Spanish Translation of Gold Line)
I do like Gloria Molina and I understand her reasoning that a majority of users in the Eastside Extension are Spanish speakers, but here’s the thing about naming conventions: you want to brand with familiarity.